Selling and listing · 5 min read
A listing that sells
How photos, text and price work together — and which mistakes leave a good car standing for weeks.
The price decides whether your listing appears at all
Most searches carry an upper price limit. Sit five hundred francs above it and you do not appear in that search at all — however good the car is.
So check which round limits fall near your price. Offering a car worth 20,400 at 19,900 costs you 500 and puts you into every search capped at 20,000.
Photos in the right order
The first picture decides the click. Use the three-quarter view from the front, in daylight, against a calm background — no garage door, no bins, no neighbour's number plate.
Then: the other three-quarter view, both sides, the interior, the dashboard with the mileage, the boot, the engine bay, the tyres. The damage comes last. Anyone looking for it will find it anyway — and someone who sees it in the listing arrives prepared and haggles less.
What belongs in the text
The things that do not fit into the fields: why you are selling. What was done most recently, with the date and the mileage. What is due next. Whether the car has been smoked in, whether animals have been carried, whether there is a second key.
Avoid capitals, exclamation marks and phrases like “bargain” or “must go”. They lower the price you can get, because they signal urgency.
After publishing
Reply quickly. A buyer who waits two days for an answer has written to three other cars in the meantime.
If no enquiries come in the first week, it is almost always the price or the first photo — not the text. Change one of those two rather than expanding the description.